Companies should ideally order promotional items a few weeks before an event or campaign. Important times are trade fairs, company events, anniversaries, product launches or the Christmas season when many companies distribute gifts to customers and employees.

Advertising items with a logo help to increase the brand presence because they are physical memorabilia that continue to see and use potential customers. They create a positive association with the brand and increase the likelihood of repetition purchases or recommendations.

Printed lace tags and laces with a logo offer a creative way to strengthen the brand identity. They are unique promotional items that are not only practical, but also attract attention and increase the visibility of the brand, especially in the leisure or sports clothing industry.

They can be used in various marketing campaigns, for example as part of advertising gifts at events, as part of buyer packages, product sales or even as merchandising articles for sports teams. They are ideal for young target groups and can also be marked and shared on social media in order to achieve a broader range.

Lace tags are small, often printed "trailers,"/metal plates that are incorporated into the laces of shoes or are attached to them. They serve different purposes:

Mark: Lace tags can be used to present a brand logo or design, which makes it an effective advertising material to increase brand awareness.

Personalization: You can contain personalized messages, names or special designs to give the shoes an individual touch. This makes them particularly popular with sportswear and leisure shoes.

Security and authentication: In some cases, lace can serve as an authenticity features to ensure that the product is real, especially for branded products.

Creativity: Technically, lace tags offer a way to place creative and conspicuous marketing messages that attract customers' attention.

Overall, lace tags are a practical and effective way to combine both functionality and branding in a single product.

The demand for promotional items can assume various target groups and organizations. Here are some examples:

1. Companies and brands
Many companies are looking for promotional items to promote their brand, strengthen customer loyalty and support marketing campaigns.

2. Event planner:
At trade fairs, conferences and various events, promotional items are important elements for customer approach and for brand presentation.

3. Non-Profit organizations: Non -profit organizations often look for promotional items to collect donations, to raise awareness of their concerns or to promote events.

4. Educational institutions:
Schools and universities use promotional items for promotions, alumni events or to promote programs and events.

5. Start-ups:
New companies often need promotional items to make their brand known in the market and win new customers.

6. E-commerce company: Online retailers often consider promotional items to advertise their products and win customers.

7. Sports teams and clubs:
These organizations use promotional items to support sponsors, to promote games and to strengthen team identity.

8. Agencies for promotion and marketing:
Advertising and marketing agencies are looking for promotional items for their campaigns to effectively advertise their customers' brands.