Companies should ideally order promotional items a few weeks before an event or campaign. Important times are trade fairs, company events, anniversaries, product launches or the Christmas season, when many companies distribute gifts to customers and employees.

Logo promotional items help increase brand exposure because they are physical memorabilia that potential customers continue to see and use. They create a positive association with the brand and increase the likelihood of repeat purchases or recommendations.

Printed lace tags and logo laces offer a creative way to reinforce brand identity. They are unique promotional items that are not only practical, but also attract attention and increase brand visibility, especially in the casual or sportswear industry.

They can be used in various marketing campaigns, such as as part of giveaways at events, as part of buyer packages, in product sales, or even as merchandise for sports teams. Ideal for young audiences, they can also be tagged and shared on social media for wider reach.

Lace tags are small, often printed "trailers"/metal plates that are incorporated into or attached to the laces of shoes. They serve different purposes:

Marking: Lace tags can be used to showcase a brand logo or design, making them an effective promotional tool to increase brand awareness.

Personalization: They can include personalized messages, names or special designs to give the shoes a personal touch. This makes them particularly popular for sportswear and casual shoes.

Security and authentication: In some cases, lace tags can serve as authenticity markers to ensure that the product is genuine, especially for branded products.

Creativity: Design-wise, lace tags provide an opportunity to place creative and eye-catching marketing messages that capture customers' attention.

Overall, lace tags are a practical and effective way to combine both functionality and branding in a single product.

The demand for promotional items can come from different target groups and organizations. Here are some examples:

1. Companies and brands
Many companies look for promotional products to promote their brand, increase customer loyalty and support marketing campaigns.

2. Event Planner:
At trade fairs, conferences and various events, promotional items are important elements for addressing customers and presenting the brand.

3. Non-profit organizations: Nonprofit organizations often look for promotional products to raise funds, raise awareness of their causes, or promote events.

4. Educational institutions:
Schools and universities use promotional items for promotions, alumni events or to promote programs and events.

5. Startups:
New companies often need promotional products to make their brand known in the market and attract new customers.

6. E-Commerce Companies: Online retailers often consider promotional products to promote their products and attract customers.

7. Sports teams and clubs:
These organizations use promotional items to support sponsors, promote games, and reinforce team identity.

8. Promotion and Marketing Agencies:
Advertising and marketing agencies look for promotional products for their campaigns to effectively promote their clients' brands.